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PROFESSIONAL EXPERIENCE & SELECTED PROJECTS

DARK PHOENIX / ASCENDING LLC: Doral, FL 2015–Present

Motion Designer • Animator • Art Director

Manage ideation and delivery of creative static and motion graphic concepts as agency general manager and creative partner to a portfolio of corporate and entertainment clients both directly and through agencies. Lead the full lifecycle of ideation, art direction, and delivery of storyboards, illustrations, 3D animations, identities, and graphics packages for integration in advertisements, promotional videos, multimedia broadcasts, presentations, and mobile applications. Direct internal and subcontracted staff, business operations, business development, and client pitches.

Grew business from inception into a successful agency with a portfolio of top-tier national client brands. Created playbook, recruited freelancers, and built client base via hands-on, consultative sales and business development.
Built a high-performing creative agency ideating, innovating, and delivering client brand vision. Instituted core operating and creative processes, orchestrated client pitches, managed RFP responses and negotiated complex agreements.
Cultivated and maintained subcontractor relationships with leading creative agencies and tv networks, including Zimmerman Advertising, 2C Media, Sequential Brands Group, and K&C Advertising, Univision, Telemundo, CBS, and CNN.

NOTABLE CREATIVE ENGAGEMENTS:

Dallas Cowboys/AT&T Stadium: As a member of the production team, developed introductory video for team introductions prior to games, as well as developed motion graphics for video banners across the stadium.
Nissan Motor Co.: Produced in-vehicle user interface creative design for Nissan’s hybrid technology vehicles, incorporating 3D animation and compositing in After Effects.
MTV: Designed and produced opening video sequences for MTV’s “Big Breakfast” and “Middle of the Night Show.”
Nickelodeon: Developed branding and storyboards for use in the presentation of upfronts. Collaborated on a complete 2D animation package for a 60-second promotional spot for “The JoJo & BowBow Show.”
Jessica Simpson: Engaged by Sequential Brands to manage the design of investor pitch materials for the flagship Jessica Simpson store, including 3D architectural renderings and brand integrations.
Citi Bike: Produced informational product education videos for display online and at kiosks. Oversaw creative direction, research, initial presentation, storyboard, and 3D animations.
Univision: Developed rebrand packages, 2D and 3D open, and mini opens for several flagships show properties, including “El Gordo Y La Flaca” and “¡Despierta América!” Supervised junior animators on projects.
FOX Sports: Created an animated open for the network’s mobile app.
NBC Universal/Telemundo: Developed identity logos and mini-open packages in support of rebranding for “Al Rojo Vivo,” as well as for multiple telenovela properties.
CBS 4 WFOR Miami: Produced storyboards and animated packages for broadcasts for Miami Dolphins preseason, Miami Heat “White Hot” campaign, and Miami Marlins games. Supported the Design department in creating static and motion graphics for daily newscasts.

NBCUNIVERSAL TELEMUNDO ENTERPRISES: Miami, FL 2010–2015

Designer • Animator

Developed a broad variety of motion graphics animations and other creative assets for leading Spanish-language broadcast network. In client-facing role, defined and executed the creative vision for videos, brand identities, promotions, sporting events, upfront presentations, and other assets.

Delivered end-to-end creative for diverse branding programs. Partnered with producers, creative directors, and other executives to realize creative vision and integration of brand architectures for internal and external content.
Directed and executed end-to-end broadcast packages for “Premios Billboard,” “Premios Tu Mundo,” and other live and programmed content and related events.

WSVN–TV: Miami, FL 2008–2010

Designer • Animator

Developed and executed creative concepts for local Fox affiliates. Collaborated on news station rebrand in transition from standard to high definition via delivery of refreshed, high-resolution assets. Designed dailies for all newscasts including News, Weather, Sports, and Entertainment

UNIVISION: Doral, FL 2007–2022

Broadcast Graphic Designer

Created a broad variety of graphics to support all newscasts